Attitude formation theories help us understand how a person's attitude takes shape and why a person might have a particular attitude or how that attitude came to exist when it comes to attitude formation, no one theory dominates instead, three theories work to explain how an attitude might take shape: 1.
Learning theory of attitude change: classical conditioning, operant conditioning, and observational learning can be used to bring about attitude change classical conditioning can be used to create positive emotional reactions to an object, person, or event by associating positive feelings with the target object. Lecture 02 - social psych attitudes (adapted from liska handbook of social psychology [the cognitive perspective] michener et al myers social psychology, edited by arnold kahn a new look at dissonance theory ajzen and fishbein piece in contemporary issues in social psychology rich williams's dissertation) i overview.
343 theories of attitude change several attitude change categorization schemes have been proposed in the literature (eagly & chaiken, 1993 o'keefe, 1990), and most are similar. This theory attempts to explain how existing attitudes produce distortions of attitude related objects and how these judgments mediate attitude change thus, a person’s initial attitude towards an issue, serves as an anchor for the judgment of attitude related stimuli.
The theory was born largely out of frustration with traditional attitude–behavior research, much of which found weak correlations between attitude measures and performance of volitional behaviors (hale, householder & greene, 2003, p 259.
Attitudes --3 their assessment is subject to contextual influences for other researchers, the same findings indicate that all we assess in attitude measurement are evaluative judgments that respondents. If an attitude has a high self-interest for a person (ie it is held by a group the person is a member of or would like to be a member of, and is related to a person's values), it is going to be extremely important as a consequence, the attitude will have a very strong influence upon a person's behavior.
Cognitive dissonance theory - stresses attitude change - and that behaviors can determine attitudes a defn: cognition = individuals perception of own attitudes, beliefs, behaviors cognitive dissonance = feelings of tension that arise when one is simultaneously aware of two inconsistent cognitions. With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions o.